Discussions on marketing, social media, and small business topics.

Nordstrom's Instagram

Instagram Innovations

“At Instagram, we’re always looking to inspire and empower brands to create beautiful and engaging imagery that resonates with our community of more than 200 million worldwide,” declares the message on Instagram for Business’s blog post announcing the app’s new business tools. These tools are focused in three main areas to allow business to add more value to their brands: account insights, ad insights, and ad staging. This tool triad…

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“I want to have the worst restaurant in the San Francisco area!”: Botto Bistro’s One-Star Squabble with Yelp

A couple of weeks ago we told you about the Union Street Guest House’s fiasco with its threat (and attempted action) to fine customers for writing negative online reviews. The story about the boutique hotel in Hudson, New York, quickly went viral and inspired many people to post bad reviews of the Guest House to demonstrate their disapproval of that policy. On the opposite coast, an Italian restaurant in Richmond,…

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Fast Company Visual Marketing

It’s a Visual Marketing World

“The future of marketing, it would seem, is visual,” a Fast Company piece declared. Our digital world has been evolving more visually with every new app and online domain developed. This evolution clearly shows that we are optically-inclined creatures, drawn to adorable, enticing pictures as well as clever, entertaining videos. The article continues: “Consumers easily view and create high-quality, provoking images every day, and never before have they been so…

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Content Marketing Strategy and Your Digital Business Plan

Content marketing strategy – what is it? It’s a catchy phrase for the powerful content of online domains and how that can be directed at certain people. In laymen’s terms, it’s a tool that you can use to attract your desired audience to your website and to your organization. It’s a great strategic element that small business owners can utilize to generate attention from and interaction with followers and customers. Successful…

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Louisville, Colorado Joins the Beerfest Circuit

As you may (or may not) know, I’m one of the organizers for Pints in the Park, a local small-town brewfest taking place in Louisville, Colorado on August 30th, 2014. Our Board decided back in January of 2014 that this would be a great opportunity to introduce the area to as many local breweries as possible, and also make sure guests got to dine on some great food and listen…

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SEO and the Business Owner: a Love Story

We all know by now, or we all should know by now, the importance of good SEO. (If you’re not an expert yet, don’t worry. Watch this helpful short video to get a quick overview.)  SEO, or search engine optimization, is what can direct online traffic to your website instead of your competitor’s site. The rise of the Internet Age was eventually accompanied by SEO, and best SEO practices are…

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Union Street Guest House

Fining for Negative Reviews is the Wrong Move

The purpose and beauty of customer-written reviews is to share their honest experiences with others who are looking into the same experience. Really, any business people interact with can (and should) be reviewed in order to give potential customers information before they commit to one. Reviews written by all types of people about all types of customer service experiences is a modern-day tool that can not only educate customers but…

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