Discussions on marketing, social media, and small business topics.

What the Fork Food Truck

The Value of Two Dollars (is More than You Think)

What is a couple of dollars worth today? A food truck roving the streets of Scranton, Pennsylvania, has discovered that two-dollar bills have made its business memorable and profitable. The What the Fork food truck gives customers two-dollar bills as change for their orders when they pay in cash, and it’s setting the truck apart and keeping people coming back for more. Mario Bevilacqua owns What the Fork, and this…

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No, Red Bull Doesn’t Give You Wings

Did anyone actually think that the energy drink’s slogan, “Red Bull gives you wings,” was a factual statement? Red Bull recently settled a false advertising lawsuit because of the slogan (which is a principle influencer in Red Bull’s commercials and advertisements) and the apparent lack of wings being grown but consumers of the Taurine- and caffeine-loaded beverage. As a result of the settlement, Red Bull has agreed to pay roughly…

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The Internet is abuzz with trepidation about a new bug in software systems, and it’s with good reason. Shellshock is the name bequeathed to the bug that affects Bash, a shell program, and it’s threatening enough to make cyber security experts shiver with fear. It is predicted that this ‘Bash Bug’ could have more crippling consequences than the Heartbleed bug that reared its head in April. Shellshock is as serious…

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Google Cloud Platform

Good Google News for Startups

Google announced a new program that could be a great ally to new startup businesses. Google’s Cloud Platform for Startups offers startups $100,000 in Cloud Platform credit that can be applied toward all Cloud Platform products. The offer also comes with 24/7 support for eligible startups, including around-the-clock phone customer service and little to no wait times. Cloud Platform solutions engineers are available to assist startups one-on-one as they dive…

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Nordstrom's Instagram

Instagram Innovations

“At Instagram, we’re always looking to inspire and empower brands to create beautiful and engaging imagery that resonates with our community of more than 200 million worldwide,” declares the message on Instagram for Business’s blog post announcing the app’s new business tools. These tools are focused in three main areas to allow business to add more value to their brands: account insights, ad insights, and ad staging. This tool triad…

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“I want to have the worst restaurant in the San Francisco area!”: Botto Bistro’s One-Star Squabble with Yelp

A couple of weeks ago we told you about the Union Street Guest House’s fiasco with its threat (and attempted action) to fine customers for writing negative online reviews. The story about the boutique hotel in Hudson, New York, quickly went viral and inspired many people to post bad reviews of the Guest House to demonstrate their disapproval of that policy. On the opposite coast, an Italian restaurant in Richmond,…

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Fast Company Visual Marketing

It’s a Visual Marketing World

“The future of marketing, it would seem, is visual,” a Fast Company piece declared. Our digital world has been evolving more visually with every new app and online domain developed. This evolution clearly shows that we are optically-inclined creatures, drawn to adorable, enticing pictures as well as clever, entertaining videos. The article continues: “Consumers easily view and create high-quality, provoking images every day, and never before have they been so…

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