Discussions on marketing, social media, and small business topics.

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Small Business Spotlight: Little Horse Books & Vintage

I talked with one of the owners of Little Horse Books & Vintage, an awesome store in downtown Louisville, about his experience as a small business owner. Here’s the lowdown: Who: Mike Price, Boulder native and Co-Owner of Little Horse Books & Vintage What:  Little Horse sells books and vintage wares, with an emphasis on 20th century literature, art, poetry, furniture, collectibles, stereos, LPs and more! When:  The downtown Louisville…

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Grateful for Small Businesses

Give thanks and Shop Small this holiday season. With Thanksgiving just a couple days away, many of us are pondering the things that we are grateful for. Most likely to be #1 on the list is family and friends. Why is that? Because, as humans, we crave connection and meaningful relationships. These factors are equally important in business as they are in our personal lives. The most successful businesses build…

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Happy Thanksgiving – And Don’t Forget to Shop Small!

We’re sure you know by now, but along with it being the week of Thanksgiving this is the week to celebrate Small Business Saturday in your local community! Small Business Saturday is November 29, the day after Thanksgiving. Enjoy your time with your family, eat your fill on Thanksgiving, and then take your loved ones along with you to shop small the next day! Small Business Saturday is your opportunity…

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November 29 is Small Business Saturday

Small Business Saturday is fast approaching, and this year it promises to be the most widely celebrated annual event to support local businesses ever. Along with Black Friday and Cyber Monday – notorious sales days each year – Small Business Saturday is poised to become a major movement in holiday season shopping. Everyone has their favorite brick-and-mortar stores that hold a special place in their hearts and in their towns.…

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Shop Small in Boulder County

“When you shop small, it can lead to big things.” That’s the founding belief behind American Express’ Shop Small Movement, now a nationwide holiday tradition that encourages people to support their local small businesses. Since its inception in 2010, the Shop Small Movement has been making an impact in communities as people shop at their neighborhood retailers and become loyal customers. This year, the Shop Small Movement will be celebrated…

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Entrepreneur: “The Fours Ms of Social Media That All Marketers Should Master”

According to this Entrepreneur article, there are “Four Ms of Social Media That All Marketers Should Master.” The modern science of social media communication is complex, and each message posted by a company needs to have clout. Once these four Ms are mastered, however, social media marketing becomes a tactical, ingenious art. The first M is for Monitor. Every marketing professional should have a strategy to keep track of their…

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What the Fork Food Truck

The Value of Two Dollars (is More than You Think)

What is a couple of dollars worth today? A food truck roving the streets of Scranton, Pennsylvania, has discovered that two-dollar bills have made its business memorable and profitable. The What the Fork food truck gives customers two-dollar bills as change for their orders when they pay in cash, and it’s setting the truck apart and keeping people coming back for more. Mario Bevilacqua owns What the Fork, and this…

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