Blog

Discussions on marketing, social media, and small business topics.

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Louisville, Colorado Joins the Beerfest Circuit

As you may (or may not) know, I’m one of the organizers for Pints in the Park, a local small-town brewfest taking place in Louisville, Colorado on August 30th, 2014. Our Board decided back in January of 2014 that this would be a great opportunity to introduce the area to as many local breweries as possible, and also make sure guests got to dine on some great food and listen…

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SEO

SEO and the Business Owner: a Love Story

We all know by now, or we all should know by now, the importance of good SEO. (If you’re not an expert yet, don’t worry. Watch this helpful short video to get a quick overview.)  SEO, or search engine optimization, is what can direct online traffic to your website instead of your competitor’s site. The rise of the Internet Age was eventually accompanied by SEO, and best SEO practices are…

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Union Street Guest House

Fining for Negative Reviews is the Wrong Move

The purpose and beauty of customer-written reviews is to share their honest experiences with others who are looking into the same experience. Really, any business people interact with can (and should) be reviewed in order to give potential customers information before they commit to one. Reviews written by all types of people about all types of customer service experiences is a modern-day tool that can not only educate customers but…

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Dumb Starbucks

I’ll Have a Venti Dumb Macchiato, Please

You might have heard of the parody coffee shop (or should I say art gallery?) that Nathan Fielder opened in Los Angeles, California. Fielder called his shop Dumb Starbucks, and his parody business of the mega coffee chain burst into the international spotlight within a matter of hours. Fielder was relatively well known before this espresso-fueled endeavor for his career as an actor and as a stand-up comedian. Audiences recognize…

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BuzzFeed

A Tip of the Hat to Buzzfeed

BuzzFeed, a social news and entertainment company, is revolutionizing online advertising and marketing with a social format and content-driven publishing technology. Its global audience is transfixed by the variety of posts on BuzzFeed.com, ranging from hard-hitting news stories, playful quizzes, artist and musician profiles, politics – oh, and plenty of cat videos. You name it and you can probably find an article about it on BuzzFeed. BuzzFeed’s “social content marketing,”…

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facebookhomepage

Takeaways from the Facebook Study

The recent controversial study conducted by Facebook on the emotions of a sample of its users certainly has stirred up conversation. The study, conducted in 2012 by a “Facebook data scientist” and researchers from Cornell University and the University of California, was theoretically to reveal insight on users’ emotions connected to social networks. Some are calling the ethics of Facebook’s Emotional Contagion study questionable. The study measured users’ emotional responses…

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An Intro to the Internet of Things

The evolution of technology in the past few decades truly has transformed the way we interact and do business. As a species, we have had to learn and keep up with the latest and greatest technologies to stay current and to stay savvy. There is nothing that has had greater impact on our lives than the Internet and its vast interconnectivity. Today, there is anticipation that the next level of…

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