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Discussions on marketing, social media, and small business topics.

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YMCA of Boulder Valley Annual Campaign Drive

Alright, alright, first, a little back story. I began serving on the board for the YMCA of Boulder Valley beginning this year. I have quite an affinity for this place for several reasons, not the least of which is this was the place that served as the springboard for all our family has done with the sport of hockey. Some 14 years ago, I got a membership here, and my…

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Website Wisdom: 8 Ways to Stay Ahead of Disaster

Your website: It’s the face you show the world and it’s the place you direct your customers to probably every day. When it’s running like you want it to, it’s a thing of beauty. But when things go wrong, man, they go wrong. This post isn’t going to be the cure-all for what ails your site, but might give you some ideas on how to prevent big issues later on. Consider…

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2014 will be awesome

Parting Notes on 2013

It’s that time of year when people start formulating their resolutions and plans for the coming year. In small business though, this is something that should go on throughout the year, maybe with a slight revision now and again. I’m baffled sometimes by the “start anew” theme, as if the lessons and journey in the previous year are some how stuffed in a little box that goes off to storage.…

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Small Business Saturday Lesson: Be Awesome, Not Awful

Small Business Saturday isn’t new, but it is definitely still experiencing growing pains, which can make it tough on businesses that volunteer to get the word out. Our business has been participating the last several years in Small Business Saturday, so we’re not new to it, but it’s still a new concept to myriad merchants. The work calls for getting materials into the hands of local small businesses. The effort…

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The Fast, the Furious, and the Delicious

I’m sure you’ve noticed the growing popularity of food trucks around. How could you not love good food at fair prices that moves all around town? Don’t worry — they’re not going anywhere! Unlike many restaurants, food trucks tend to be run by cooks who are passionate about what they create and serve. Perhaps this is because most trucks have a more specialized menu. Taco trucks, waffle wagons, beer-mobiles, coffee…

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Stay Strong, Colorado!

In lieu of our recent flood disaster here in the Boulder area, let’s take a moment to appreciate the wonders that can develop through community support and involvement. Though the flood has destroyed so many homes and belongings, the local public has really banned together in an incredible effort to help. It’s great to see so many folks donating their money, time, effort, homes, and overall goodwill to help out…

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Saving Face, One Comma At a Time

When creating a website, blog, ad, flier, etc. for your brand, unprofessional appearance is not an option. Misspellings, bad grammar, and low-quality images reflect poorly upon any company.   Grammar Griping Spellcheck was invented for a reason; you have no excuse to spell anything incorrectly. However, don’t put all your faith in the computer — it can’t catch everything. Always proofread your work. Heck, even read it out loud. Your…

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