Archive for April, 2008

24
Apr
2008

One of the worst pharmacy experiences of my life happened just this week. My daughter is an avid and active hockey player, so it really came as a surprise when this week the doctor said she had pneumonia. I’m guessing all the playing, getting heated up, then chilled, over and over got to her lungs. Any way, off to the pharmacy we go. Before I left the doctor’s office, I asked them to phone in the prescriptions, as this pharmacy is notoriously slow. We arrived to pick these things up about 20 minutes later, to which the very misguided tech behind the counter replies, “These will be ready later this evening, can you come back?” What? I looked at him squarely in the eye and said, “She has PNEUMONIA.” He knew right away I was not leaving. He assured me they’d be ready in 15 minutes. There was no one even here, why should this take another 15 minutes, when 20 had already passed when the doctor’s office called them in?

Having been a pharmacy tech during college, I know the meds routine- verify if insurance covers and at what level, pull, check, label, dispense. Most of this is even computerized now, so the actual pulling of the meds off the shelf is the hardest part. None of her prescriptions required any counting of pills or mixing (all scripts here were blister packages and an inhaler, plus a bottle of syrup that you pour into a bottle that is clearly marked!) I would love to say it’s rocket science, but it’s not, but these folks surely want to make it seem so. Things must be watched carefully to be sure, but if you have a competent pharmacist overseeing everything, this process can be quick and accurate. Not so with this place.

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23
Apr
2008

Over the last weekend, we were watching hockey…what else, right? Well during the commercial break, up pops this quick, eerie ad showing an animal walking down the street with what appears to be dead birds and a caption that reads, “www.whathappenedinpiedmont.com” – that’s it. To say I was a little freaked out is an understatement. I reminded myself to check the site and find out what this was about. It slipped my mind, but then a couple days later, I remembered and went to the site. Wow.

Without giving it all away in this short post, suffice to say, this is one of the best examples of viral marketing I’ve ever seen. Clever indeed. After you visit this, consider how such a use of technology can help you, (1) introduce a new product, (2) demonstrate uses of your product, (3) allow people to forward the link to someone they know that could use your product, and so on.

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Recently, my daughter’s ice hockey team had a fundraiser. Proceeds went to both her varsity team and the boys varsity team. An Italian restaurant in the area  brought in delicious food to be served during the two high school games of the night. They called it “Clucks for Pucks.” What a way to enjoy a hockey game! They were actually grilling the chicken in the parking lot and serving it piping hot with an amazing mushroom sauce. It probably doesn’t seem like a big deal when you attend an NHL game and they are serving prime rib, but we’re talking a local high school game. It was quite a treat. The staff from the restaurant were great, the servings were generous and best of all, they were supporting youth sports right in the area.

I have no idea how much money was earned, but I will tell you this – everyone was eating and at $15 a plate, I think it was a successful fundraiser. I’ll tell you something else, I have been telling people about this wonderful restaurant and the support they have given my daughter’s team.

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My mailbox is filled every day with loads of junk mail. Nowadays, only things that have color, pizazz or some super cool style will catch my eye. Forget the 5 second rule, this stuff has a life of about a half second with me. Bank stuff, “Open Immediately”, “You’ve Won!” and other lame pieces are immediately tossed. What a waste of money and resources! Direct mail marketing needs a revamp…and quick.

One company surprised me this past week – HealthPromotionsNow.com. To say I was “wowed” is an understatement. I had been on their website on behalf of a client – we’re trying to decide on a giveaway item for a tradeshow he’ll be at. I requested a catalog, thinking it would show up in a couple weeks. Not so, it showed up only 2 days later, by overnight carrier and was packed with 3 colorful, eye-catching catalogs and several very useful samples of products they offered. I was literally floored. Tucked inside was also a cute postcard with a business card and a handwritten note from my very own Account Representative. WOW! What a nice touch! Do you think I’ll be ordering from these folks? You betcha. Oddly enough, one of the items was what we were considering, so now I get to “wow” my client with a sample they can touch and feel!

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18
Apr
2008

One gripe I have that seems to repeat itself nearly every time I go grocery shopping; at checkout the clerk will often ask, “Did you find everything you needed?”, to which I usually reply “Almost everything.” I do this on purpose and only once has someone stopped and said “Oh, what didn’t you find?” On this particular day, I scoured the store for an item I know the competitor store carries, but they’re a couple miles further drive. My fault. Any way, I mentioned at the checkout that this item was nowhere to be found, yet “So and so carries it, why don’t you?” “I dunno.” Great, what an utterly unhelpful exchange. Right here, I have given this business an opportunity to earn me as a repeat, loyal customer, but they’re too lazy or disinterested to care. Don’t they have a mechanism in place to see if they can get what I want? The item is no big deal for them, they carry the brand, but just not this particular product.

Lesson: if the customer says what they want and you have the ability to give it to them, why don’t you just do it? Why risk losing your customer for no reason at all?

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There is a soft spot in my tummy that is hidden away just for things like pasta. Candy, cookies and other items of that nature are also allowed in there. That is a zone that is not too hard to find. Leave it to a pizza place to try.

Recently, a big chain Pizza joint that we occasionally enjoy delivery from has joined the, errr, pasta race. Pizza Hut has decided to begin offering pasta on their menu, right along the very common side dish, buffalo wings. That was a joke – what those two have in common, I just don’t know, but we’ve ordered them, too. It’s a great idea if you think about it – maybe someone wants an Italian meal, but not pizza. Now everyone’s happy.

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For those that have read the “Law of Attraction” by Michael Losier and other books of a similar theme, this site I found will be a welcome surprise. People talk, write and text every day, but for the most part, few take time and care with their word selection, just simply grabbing at the first thing on the tip of their tongue. Mr. Losier believes this to be a mistake, one that you can correct easily just by taking a bit of a pause. This list might help, it’s called “Winspiration: List of Positive Words.”

I listen to many people talk over the course of a week, some directly and others indirectly. You can tell a lot about people and the words they choose to use – they either empower or they don’t, but one thing they all can do is impact attitudes of the people hearing them. See what happens when you pick some from that list for only a day. You might be surprised by the results.

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