Promotional Materials You’ll Love
My mailbox is filled every day with loads of junk mail. Nowadays, only things that have color, pizazz or some super cool style will catch my eye. Forget the 5 second rule, this stuff has a life of about a half second with me. Bank stuff, “Open Immediately”, “You’ve Won!” and other lame pieces are immediately tossed. What a waste of money and resources! Direct mail marketing needs a revamp…and quick.
One company surprised me this past week - HealthPromotionsNow.com. To say I was “wowed” is an understatement. I had been on their website on behalf of a client - we’re trying to decide on a giveaway item for a tradeshow he’ll be at. I requested a catalog, thinking it would show up in a couple weeks. Not so, it showed up only 2 days later, by overnight carrier and was packed with 3 colorful, eye-catching catalogs and several very useful samples of products they offered. I was literally floored. Tucked inside was also a cute postcard with a business card and a handwritten note from my very own Account Representative. WOW! What a nice touch! Do you think I’ll be ordering from these folks? You betcha. Oddly enough, one of the items was what we were considering, so now I get to “wow” my client with a sample they can touch and feel!
This company did everything right when it comes to engaging someone who is seeking the widgets they carry. They earned my business by going over the top to surprise me. Are you doing this?
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