BizCoachDeb’s Blog

Getting to the Nitty Gritty of Small Business.

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If you've found this blog and hoped to find only warm, fuzzy stories about businesses in the U.S., you're in the wrong place. All will be covered: the good, the bad, and the horrific. As a small business entrepreneur, this is your opportunity to learn from the mistakes and triumphs of others.

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Written by BizCoachDeb on May 8th, 2008 | Filed under: Good Experiences

One thing I really like getting receiving is enewsletters that have tips and useful information. After all, if you’re going to read something from a business, shouldn’t it be something that actually helps you? I mention this because I am on the mailing list for a company called Peaceful Valley and they sell organic gardening products and in their enewsletter, they always give excellent pointers on being a more proficient organic gardener, how to save your plants (read: investment) and how to get the best out of a crop. Oh, and their prices aren’t half bad either. The other great thing about these folks is they don’t just jam the most expensive item at you, they give you options - I like that.

If you’re producing a newseletter or enewsletter, make sure give your customers this kind of treatment; pointers, tips and alternative to get their best results. You become useful and a resource, not just another business trying to push your widget.



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