Last week I attended a Public Relations event that was designed to help marketing people be in better touch with print and broadcast media outlets. One theme that was mentioned a couple of times was that printed newspapers were really seeing themselves becoming outdated and nearly obsolete, when compared to online versions. While I tend to agree that printed papers are a little less my style, I really don’t see them going away entirely. My dad does the NY Times crossword puzzle every day - I doubt he would want to do it online.

So, how can papers keep themselves vital in the market, while reaching consumersout? I think the answer is a piece of what I received this week from the Denver Post - an eNewsletter that featured some cool destinations in the area. While I could have maybe scoured the entertainment section of the paper, this also allows me to forward to my family and friends as we plan things for the upcoming summer. It’s great because it’s still from a trusted source, but it’s so “now” and it’s colorful and cool, has links and great information.

The way I see it, if you continue to reinvent yourself to be a resource, you’ll never be obsolete.