Last night I had an opportunity to see Roger Waters in concert in Denver, what a show! Visuals, great music and well-rehearsed pieces were only part of the experience. What struck me is the utter professionalism of everything. For for die hard fan, you would have been hard pressed to find flaw in any song -truly every note was spot on, every nuance of the recorded songs seemed snuggly in place. The set list was a sublime blend of pieces of Pink Floyd’s best songs along with Waters’ own works – something for everyone with a brain. The lights, video and other props were all beautifully integrated into the show. These performers collectively knew exactly what they were delivering to their audience and they did so with exuberance and smiles. There was no sloppiness, no slurring, no staggering. It was quite honestly the tightest concert I can recall seeing, and trust me, I’ve seen my fair share of concerts of most genres. Some leave your scratching your head and this one did too, but in a different way – why aren’t all shows like this? Why do we settle for mediocrity when we spend our hard-earned money?

So what does all this have to do with marketing or customer service? Everything. I left this concert with the feeling that while expensive, it was worth every cent. I left knowing that I got value for my money and that I had just gotten a taste of a finely packaged product and everyone else there did, too. Is your business doing this? It doesn’t need to be on this grand scale, but certainly with this level of purpose. Oh, and here are some pics shared by a fellow concert-goer.