BizCoachDeb's BizBuzz -

Archive for July, 2008

In time to make the 4th of July an even better event, our state approved legislation removing a previous ban prohibiting liquor store sales on Sundays. Mind you, I didn’t race to the store to grab a six-pack of my favorite micro, but I did feel a sense of satisfaction knowing there was one less hurdle for doing business with some local merchants. Now if only Trader Joe’s would resume their interest in coming to Colorado…pretty please?!

It reminds one that if you just create a path of least resistance, things can correct themselves and improve the business climate. In this case, removing an obsolete (if not downright asinine) law from the books.

Raise a toast, maybe Sunday liquor sales will equate to more revenue and more job opportunities. I know some will grumble about working a Sunday, but some folks will be happy to take a shift on a weekend. If I were a liquor store, you bet I’d be having an event of some sort…say, with a 21st Amendment party theme? Read a great article from Colorado Daily and another one here, from the Boulder County Business Report on this subject.

Among the major players in the web hosting business, you know the competition must be fierce. Why then would they offer such poor uptime and abysmal service? I cannot fathom an answer. What I do know is that in the last 3 weeks, I’ve had 4 different clients who all cite problems ranging from downed sites to not receiving responses to emails. One such company, I’m still waiting for a response to a question I emailed before the 4th of July…still no answer! Amazing!

For some of the “not-so-high-profile” players, this offers an opportunity like no other – if you can offer great pricing, reliable uptime, AND great service, you will be heads above the kinds of companies that spend their resources on racing car sponsorship, instead of stellar service. Who do I recommend to every client? BlueHost. They rock on every level and their backend is a breeze, nicely organized and easy to get around. If you must call (yes, their number is on the site), you will get a message telling you how long you can expect to be on the phone, in order of when you called. Whatever your issue, they will handle you promptly, professionally, and without the usual bull.   The rest of the story...

This will just be a short post, mainly as a response to what I’ve been managing of late. Several clients have forwarded nifty artwork and logos for use in their projects. Please keep in mind that not all graphics are ready for primetime. What this means is some graphics are “web ready” and some are “print ready.” This all has to do with resolution – the higher the resolution, the better quality the picture or graphic. The standards?

• Web Ready – 72DPI or better
• Print Ready – 300DPI or better

Keep in mind that changing the DPI in a graphic program does not make the picture better, it just makes it generally bigger.

The lesson: if you pay for an image, logo, or graphic, spend extra and get the high resolution from the get go; it can always be used for your print and web needs.

Many have heard of the power of viral marketing, but last night, I got to witness the power first-hand. At a concert featuring rock bands Cheap Trick, Heart and Journey, you would never have thought of YouTube unless you knew the story of Arnel Pineda, new front man for Journey. I know, Steve Perry’s out, Arnel is in and before you think, “No one can replace him”, I encourage you to check out the footage of this singer for yourself. I really couldn’t believe my ears, yet there he was, belting it out with enthusiasm, charm, and gusto. It was impressive and if you covered your eyes, you would be fooled — yes, he sounds that great.

Back to the YouTube impact; this singer hails from Manila and Journey bandmates looked long and hard to find an adequate replacement to their former lead. Of all places, they found their new guy on YouTube, covering a Journey song. The search is off, this guy is now on tour with them, and the rest is history. Just goes to show you, you never know what you might find on the Internet. Arnel has found his pot of gold and Journey appears to have found their way back into recording studio and back onto the stage.   The rest of the story...

My brother in law sent me a link to a very interesting Ron Paul clip, one where he was being interviewed by a “journalist” who didn’t seem to have all his facts straight, nor up to date. While most who know me know I’m a Libertarian, some didn’t realize I’m also a Ron Paul supporter, even though he’s been virtually forced from the race. What does this have to do with marketing or customer service? More than you think. When presented with limited selections, people will usually pick the easiest choice available, and typically the one surrounded with media hype. It’s a sad state of affairs, but sometimes that isn’t always the best choice and if you REALLY think about it, it’s no choice at all.

The point of this message? Shop around and be diligent. Read all the facts, weigh all the truths, and don’t let advertising and media force you to make a choice from a seemingly small pool. Try not to go based on heart, but on what’s in your head. You could save your company a lot of heartache being this careful. There are always options –consider them all before committing.   The rest of the story...