My brother in law sent me a link to a very interesting Ron Paul clip, one where he was being interviewed by a “journalist” who didn’t seem to have all his facts straight, nor up to date. While most who know me know I’m a Libertarian, some didn’t realize I’m also a Ron Paul supporter, even though he’s been virtually forced from the race. What does this have to do with marketing or customer service? More than you think. When presented with limited selections, people will usually pick the easiest choice available, and typically the one surrounded with media hype. It’s a sad state of affairs, but sometimes that isn’t always the best choice and if you REALLY think about it, it’s no choice at all.

The point of this message? Shop around and be diligent. Read all the facts, weigh all the truths, and don’t let advertising and media force you to make a choice from a seemingly small pool. Try not to go based on heart, but on what’s in your head. You could save your company a lot of heartache being this careful. There are always options –consider them all before committing.

Oh, and don’t be startled by the actual title of that YouTube clip, it’s not really Rated G.