2008
If you’re like me, you’re disappointed when a resource or business you like doesn’t have any social media reach, where they connect with you where YOU are. From a business perspective, this is just one more lost opportunity to connect with a client. From a relationship building standpoint, the relationship barely exists. Case in point: How In their October 2008 edition, page 12, outline all these “online resources”, but they are all tied directly to their own website. With such tethering, it tells me they’ve really limited the reach they could have. Why no Twitter, why no Facebook? They have an online forum and a blog, but to me, that’s just standard outreach that should be expected. Even their own “Online Promotions” section never even mentions social media.
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