BizCoachDeb’s Blog

Getting to the Nitty Gritty of Small Business.

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If you've found this blog and hoped to find only warm, fuzzy stories about businesses in the U.S., you're in the wrong place. All will be covered: the good, the bad, and the horrific. As a small business entrepreneur, this is your opportunity to learn from the mistakes and triumphs of others.

Let Them Eat Cookies!

Written by BizCoachDeb on Nov 6th, 2008 | Filed under: Business 101, Good Experiences, Ummm Marketing

Just when I had some of the worst rash of customer service experiences occur over the last week, I return from a trip to California to find a package containing my recently-ordered ClothMoth t-shirt, a tribute to Mother’s Cookies. Okay, so the packaging wasn’t any great shakes, but they did send it USPS Priority Mail, making it here to me only about two days after I ordered. LOVE that. Enclosed, the shirt was packed in a plastic wrapper and my shirt was neatly inside. The big unexpected WOW?  A snack pack size of Circus Animal cookies, which as you already know, I believe are little nuggets of delishiosity. (my word, you can borrow it…) I got a little nervous by the “Best by date”, but somewhere I read these have a very long shelf life. I’m not sure that will be an issue, as I’ll probably promptly inhale them after this next cup of java.

So, to the folks at Cloth Moth, thank you for restoring my faith in customer service with your small token in this purchase. If only all companies I ordered from would make similar gestures. Small giveaways are sometimes the simplest and most appreciated things you can offer your customers, in addition to your terrific service and great product. Just think of all the praise that would come your way if you implemented something like this small business did.

I truly hope someone out there with deeper wallets than me spares this cookie legacy from certain peril. Every person I’ve talked to about this has been saddened by the collapse of this cookie icon. Please help them! :)



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