BizCoachDeb's BizBuzz -

Archive for April, 2009

Ordinarily, this space is reserved for talking shop and sharing tips, business viewpoints and such. In light of my cat’s accident yesterday, it occurred to me that her plight could be encountered by any number of cats out there. Our surgeon assures us there are in fact many cases of this very thing happening to cats all over our area. It made me think it’s preventable and maybe this post will help another family from going through what we’re going through right now. UPDATE: Karma also has her own Page on this Blog, so you can follow her journey.   The rest of the story...

Baby Boomers are all over the Internet and even if you don’t really believe it, the fact is the number is only growing exponentially. They download music, post and read blogs, and yes, use Twitter and Facebook.

“45-54 year olds are 36 percent more likely than average to visit Twitter … another reason why ad agency CEOs should be on Twitter from twitter traffic explosion being led by 45-54 year olds by Michael Gass “Barbie turned 50 this year. Growing up, Barbie was my nickname. My cousins and my aunt still call me that.”

Recent data by AARP and the Pew Report show the numbers increasing daily in the most popular social media platforms, with no sign of waning.

So what does this mean for your small business? More opportunities to connect, more opportunities to create open dialogue with your customer base, and more opportunities to make your business the “go to” place.

Read more about their findings here and when you want to talk about how your business could benefit from a thoughtful, carefully crafted social media plan, get in touch with me.

In case you’re ever worried about the negative feedback customers provide, consider this: It’s really an opportunity to do better. By your customers telling you where you’ve failed or come up short, they are giving you what could normally cost thousands (or even millions) in research and development, surveys, focus groups and other efforts.

When a customer reaches out and gives you feedback, be truly grateful. What they’re really saying is, “I want to do business with you, here’s what you can do to keep me.” This is priceless and you’re ahead of the game, they’re telling you they want to stay, rather than taking off.

For more on this, read this awesome report on the subject, Aberdeen – The ROI Of Customer Feedback.

Have your say: I’d love to hear how you took a customer’s negative feedback and turned them into a loyal customer or how you, as a customer gave feedback and saw immediate results or none at all.
(Photo Credit: thanks, Demi Brooke)

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