Archive for July, 2009
We Don’t Need No Stinkin’ Titles
As we pound our foreheads trying to coming up with the best way to reach customers, to
truly connect with them, an easy, yet oft overlooked way is right at hand. You see, in the old days of doing business, you showed up in your crisp suit, pushed out your business card with authority, puffing your chest a bit over your title (well, wasn’t that what we were all working towards, a great title?) Wouldn’t that then translate into a new client, you know, because we were in a power position and they should be impressed, right? So back to the easy fix and why you should take notice: people are less trusting of suits these days, so they’re even less impressed with titles. Why you ask? Let’s explore.





