Archive for April, 2010

Geolocation: Your Customers are Here

09
Apr
2010

foursquare logoEven though Twitter has recently enabled updates that can include your location, it’s pretty clear that applications like Gowalla, Brightkite and Foursquare are burning paths to your customers cell and smartphones. No longer are your customers tethered to their laptops, they are taking their purchasing power on the road – and letting their friends know more quickly than ever before.

And why should you care?

With mobile applications comes mobile decisions, remarks, feedback and more importantly, instant pack mentality.

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Efficient Meetings: 5 Easy Ways To Make Them A Reality

01
Apr
2010

Let’s hear it for meetings!!! Woohoo! Wait, why aren’t you all excited and bubbling with enthusiasm? Come on, it’ll be fun: We’ll catch up, talk about the kids,  what happened on Idol last night, what a ditz that Genevieve in accounting is…Hold a Meeting

The scenario above is the edict for some when it comes to meetings:  To them, it’s really a social forum that helps them feel a part of things, which is good, until it derails the initial intent of your meeting and you’re starting 15 minutes later than you wanted.  Some even belief that this  “face time” some how translates into actual results, as if the term “meeting” equals productivity. Sometimes it does, but often times it doesn’t. It’s not that meetings are unnecessary, because certainly they have a place in the grand scheme of GTD. Just bear in mind the point of the meeting:  unless your meeting accomplishes something right then and there, your meeting has actually failed. Don’t believe me?  Now be honest:

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