BizCoachDeb's BizBuzz -

Archive for April, 2010

Even though Twitter has recently enabled updates that can include your location, it’s pretty clear that applications like Gowalla, Brightkite and Foursquare are burning paths to your customers cell and smartphones. No longer are your customers tethered to their laptops, they are taking their purchasing power on the road – and letting their friends know more quickly than ever before.

And why should you care?

With mobile applications comes mobile decisions, remarks, feedback and more importantly, instant pack mentality.

Consider this: I’m going into Boulder on this sunshiney day to enjoy a margarita on the deck of one of my favorite watering holes. When I arrive,  my Blackberry updates me to tell me of a couple of my buddies who are already here.  My other friends that aren’t even there yet see an update saying that me, Mark and Chris are all at said watering hole, and guess what? We’ve just encouraged a couple friends who were at another place to come join us. Influence is one thing, but what used to take a few phone calls to orchestrate now just takes one “checkin”. The checkin can come to my phone and be sent to multiple social media touchpoints instantly. A social empire is emerging whether you’re using it or not.   The rest of the story...

Let’s hear it for meetings!!! Woohoo! Wait, why aren’t you all excited and bubbling with enthusiasm? Come on, it’ll be fun: We’ll catch up, talk about the kids,  what happened on Idol last night, what a ditz that Genevieve in accounting is…

The scenario above is the edict for some when it comes to meetings:  To them, it’s really a social forum that helps them feel a part of things, which is good, until it derails the initial intent of your meeting and you’re starting 15 minutes later than you wanted.  Some even belief that this  “face time” some how translates into actual results, as if the term “meeting” equals productivity. Sometimes it does, but often times it doesn’t. It’s not that meetings are unnecessary, because certainly they have a place in the grand scheme of GTD. Just bear in mind the point of the meeting:  unless your meeting accomplishes something right then and there, your meeting has actually failed. Don’t believe me?  Now be honest:   The rest of the story...