About
I’m your average entrepreneur, having started my work adventure by selling pipe cleaner animals in my neighborhood at around 7 years old. Back then, it was easy, “Hey mister, you wanna buy this little do-dad?” Later on it was candy bars for band and wrapping paper for soccer. It was the school of hard knocks, doors being shut in my face, but every so often, I’d win the contest for most sales. That experience toughened me up for the life ahead.
Over the years, I’ve seen the best and the worst in marketing, sales and customer service. I was lucky to be trained in sales by people that thoroughly understood that in order to reach a customer in a meaningful way, you needed to fulfill a need they had, doing so honestly, and do so passionately. I was being groomed in relationship selling way before it was popular, and I embraced this concept long before social media told us this was “the right thing to do”. Fortunately, it came naturally.
But in business, the sale is only part of the process; if you don’t take care of the customer, the deal is doomed. This I learned the hard way, by losing excellent clients because the internal operations were just not there. Working for myself seemed the only way to manage both the relationship and the deliverables. Before you now is a geek-savvy small business coach and copywriter, and these two things blend together harmoniously in my work with clients. Why? Because let’s face it, writing and words are the backbone of communication and communication is ultimately at the heart of serving and retaining customers.
So what is it I bring? A culmination of a few decades of experience, a candor you might not always find in the business world, tainted with a little humor. “Truthiness” is not my doing, that’s Stephen Colbert, but it’s a fun way of saying what I am always aiming for: telling it like it is with a smile and encouraging people to get it right. You’ll find some ideas, some perspectives, and some jabs, but you will always find an honest commentary. This space is where I share tips, ideas, disappointments, triumphs and basic observations of the business and tech worlds.
Hope you enjoy your visit here, and please, feel free to comment, share or even criticize. Trust me, I can take it….and I can dish it out 
