2011
If you’ve started a business blog or are just thinking about starting one, you have probably sat around on more than one occasion and pondered “What should I write?” It makes sense that this is often the first thing people consider; after all, a blog is nothing without its content. But, there is actually one thing even more important than what or how you write: Your audience. So before you think about writing your blog post… stop! It’s time figure out who you’re writing it for.
As wonderful as it would be to sit and blog about whatever comes to mind, the reality is that in order to be a successful blogger you need to tailor your content to a specific group of people you want to reach. Writing a blog for young women will be very different than writing a blog for middle-aged men, for example. We see many bloggers put in a considerable amount of time to write a well-crafted post, only to have it completely overlooked because it is aimed at the wrong people. Not only is this going to lead you to extreme frustration, but we’re also 100% sure that you don’t have time for this.
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