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Archive for the ‘On Writing’ Category

Why?

Because good copywriters in the social sphere are different than your garden-variety writers.
We listen very well.
We can research and write like mad.
We’re great at conversations.   
We believe in Strunk and White.
We’re well-connected.
We’re communications ninjas.

And while initially we might not know one iota about your business, after carefully considering your company, its offerings, its philosophy and its people, we’ll know more about your business than even some of your employees.
Why?
Because as copywriters, it’s our job.
Our job requires us to get intimately familiar with your business.

Our job requires us to become utterly consumed with what you do and how you do it.  Our job is not doing your job, but doing ours.

And our job is to paint the fabulousness that is you, one character at a time.
And it’s to say it in such a way that engages, informs and builds rapport.
And in social media, when you’re talking written conversation, what you say and how you say it means everything.   The rest of the story...

On this, the 200th anniversary of Edgar Allan Poe’s birthday, I pondered this question. My guess would be “yes”, as it certainly would have been easier for him than bouncing about as he did over his short life. With a single place to share his thoughts, just think how many retweets we’d be enjoying!

Oh, and a disappointing word of note: The “Poe Toaster”, who’s been visiting the Poe grave since 1949 has not shown up this year to pay their respects.  I’ll do my part and toast Mr. Poe with some fine Ouzo, as his body of work lives on today and I’m so much richer for having some in my own library. (UVA photo courtesy: Jen Waller)