2011
Many of our readers are already knee-deep in the use of technology and social media tools; they thirst for it, see it making their life and work easier and have a hard time understanding how they could do with it. Then, we have readers and even clients that are what we term “techno-phobic”; they know they need social media to keep up and remain relevant, but seem to be brought to it kicking and screaming. They have a love-hate relationship with it and often say, “It’s just not my thing, so I’m not going to use it.” This thinking reminds me of what it must have been like when computers first came on to the scene with small businesses.
It’s pretty natural to be a bit nervous when new things come our way. Many resist learning it, accepting and just coming to terms with it. Part of it is fear of the unknown, concern about the time it might take, and part of it is a desire to keep things in the past, where things seemed more simple. The fact is it wasn’t really wasn’t it more simple then, it just seemed so because it’s what you knew, it’s what you were taught and it served you just fine for quite awhile.
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