Posts Tagged ‘blog’

Your marketing folders and presentation materials may never be read. It’s sad, but for the most part true. Why do I believe this? It’s simple: it’s just too much. Aside from a concise brochure and business card (or obviously proposals and agreements) people are hard-pressed to find the time, let alone the interest, to read your long-winded materials. It’s hard to fathom, but your fancy paper and well-written copy might just end up in the recycle bin. Take heart though, as there are several steps you can make see that your potential clients learn everything they need to about you. How, you say, without a pretty folder in their hands? By a click of the mouse, I say.

You’re Soaking In It

The best place today for dispersing large sums of information is right here on the web, on your company website and blog (you do have a blog, right?) Here are the advantages, day or night:   The rest of the story...

• Your potential clients can read all about you at their leisure
• Your printed materials look great online, too

There you have it, the whole reason for even having a social media program in your business, all tucked into a tiny little nutshell. If only…with such a complex web of interaction possible, why do you think most businesses even consider social media? In a word, “money”. Many believe that if they are there, some how the customers will magically part with their hard-earned cash, then everyone goes home happy. Right? No. Not right, not even close. The common mistake right now for a lot of business models is using social media to pump out information chronically on your company and ignore the customer. What does this method say? It says, “It’s all about US, we don’t care what you have to say.” Once a business buys into this line of bull and moves forward with it, they have are doomed to fail with their social media endeavor and they make it harder on other businesses trying to get started. Want an example of this mistake in action? I have asked Starbucks no less than 6 times why they discontiued their Almond syrup flavoring; I’ve asked through Twitter, through my own blog, and their blog, and their “tell us” website. No response, nothing! This is truly bad form. Purposeful outreach through  social media means creating a touch point with your customers that should be built carefully and with the commitment to serve.
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