BizCoachDeb's BizBuzz -

Posts Tagged ‘business’

Being in business means maintaining a contact list and that list really is the fuel that keeps things running. I advise each of my clients to have their contacts in some kind of database to keep them organized and ready for quick access. In reorganizing my own today (I’m switching to a new communication client), I realized how many people have moved from the “acquaintance” category to the “client” category. It also dawned on me how many of those people started out as a parent of a kid I coached in hockey or a referral from a trusted colleague or some other way totally unrelated to my normal marketing activities. What also set a light bulb off was the fact that many of these people are also now good friends, so many are split into two or even more categories.   The rest of the story...

There is so much discussion around bailing the Big Three automakers out and different ideas on how to fix it, it got me thinking; how can their loss be a small business owner’s gain? Simply put, can you learn from their mistakes and improve the way your own company runs, but without risking the billions they have? Of course you can!

Today, I’m going to share a lesson with you on how to catch more fish so you don’t need a bailout of your own.

Lesson One: Use the Right Bait

When trying to attract customers, it is of foremost importance to entice them in a way that not only makes them feel wise for their purchasing decision, but does not offend their sensibilities. Cater to your customer’s intellect and taste and give them assurances that their choice of your product or service is the best value for their dollar.

Lesson Two: Fish Where the Fish Are   The rest of the story...

Instead of making a long post on coaching, I decided to keep it light today and catalog two links I seem to share constantly with clients and friends; they are two different videos offering two distinctively different styles on coaching. And be aware, they are both hockey-related.

In the Don Lucia video, you’ll see that Coach really embraces the idea of making the game fun and working on the fundamentals to empower people. In business, it’s the same; if it’s not fun, why the heck are you doing it and if you’re not building people up, what ARE you doing? Remove the obstacles that sap the fun and some how the good things start happening and when you build people up, you position them for success. Coach Lucia on Coaching

The other clip of Coach Jules is more of a comedic take on hockey and while you might grapple with the strong language,  don’t miss the idea…again, fun, just a different kind. If you like “Pulp Fiction”, you’ll love this one. Coach Jules (Samuel L Jackson)   The rest of the story...