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Posts Tagged ‘Cammi Granato’

How do you offer products for a specific niche? Ask the ladies at Bela Hockey: Based in  Portland, Maine, and operating since 2006, they’re breaking away from the pack and reaching the oft-overlooked segment in the sport of ice hockey – girls and women. Their product line includes sticks, caps, socks and other great accessories, but what truly makes them shine? Colors! Using some of the coolest and fun color combos around, any gal, young or old, would be thrilled to get geared up for her game.

Believe it: Chicks Dig Hockey!
Each year, the sport of hockey grows more popular with girls and women across the U.S. According to USA Hockey, registration of girl and women players is over 58,000, up from just over 10,000 females in 1993. With that popularity also comes a need for gear that appeals to this burgeoning market, gear that both reflects a player’s personality, but also suits the pocketbook and performs as advertised. Girls are tired of always seeing colors for guys, but where to look?   The rest of the story...

My Daugher with Cammi Granato

This past weekend, Cammi Granato was inducted into the USA Hockey Hall of Fame, along with Mike Richter, Brian Leetch and Brett Hull. If you don’t follow hockey, these names might mean little to you, but that’s okay, I’ll cut you a break and get right to the meat of this post. During her whirlwind tour around the Denver Metro this past week, Cammi took part in a hockey event at the Apex, home to the Arvada Girls Hockey program. In attendance were numerous girls from all over the metro, skating, eating, and laughing. One would not really be thinking of marketing in such a setting, but the business person in me could not help but think about it.   The rest of the story...