Posts Tagged ‘Colorado’
Money Talks and Foursquare’s Getting Louder
In case you missed the most recent news, Mashable is reporting geo-groovy app Foursquare has raised $20 Million, taking its value up to $95 Million. I could not be happier. When companies get this kind of support and certainly this kind of buy-in, it means the market is listening and that smart people are seeing the bigger picture — and the great potential for such a clever application. Let’s hope the small businesses of the world are listening, too. As I roll around Boulder, I’m still surprised by the lack of a good foothold it has with local merchants. I’m doing my part to change that, but it will take some time.
Oh, and one more key piece that makes me happy about this news? Foursquare owners decided to continue building, rather than selling themselves off to some larger company that could ruin them. Score one more for the little guys! That seems worthy of a special kind of Mayor badge.
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Good Vibrations: Two Cause-Marketing Tools
Everyone and their mom has beat a path down the social media path, and for what it’s worth, we’re still in the process of
laying the groundwork. This medium’s mortar has not even dried, and new applications are being built every day to help tap into the minds, hearts and pocketbooks of people all over the world. Cause-marketers are seeing these spaces as very useful tools for getting their message out and garnering attention for their projects. Entry is simple and the tools are easy enough to manage, so the notion is getting funds into the piggy bank can be made easier, too.
Fight With Tools
Some companies are emerging with applications that make it easier than ever to support causes you believe and want to support monetarily. In the earlier days, it was clever enough to put a link that went to a PayPal account and have people donate, but things are getting more refined, and donors need to avoid being bamboozled. If you’re a nonprofit and interested in upping the credibility of your cause through social media channels, here are two applications you should consider:
Crash Courses Coming in Colorado
I really didn’t plan for that kind of alliteration, but here goes: Have you ever tried to complete a complicated RFP from a state agency you want to do business with? Harrowing experience, right? Nonetheless, businesses across the nation forge ahead and do it, hoping against hope that just maybe their small business will be granted the deal.
How about trying to get financing for your start up? Nowadays, that tight rope walk is more daunting than ever before, as stricter standards have made it almost impossible to get an SBA loan to start your dream business.




