Have you spent what you believe to be lots of time developing up your social media identity, but feel like you’re not seeing results? Or maybe you never have time to blog or update your Facebook or Twitter accounts? While setting up your social media connections is certainly a necessary jumping off point, the most important way to make these resources work for you is through careful and regular management. Like all marketing you you pursue, you have to create a path and a plan. Here are a few simple ideas to make sure you are getting the most out of your social media presence:

1) Be consistent! Set aside a little time each day to check in with your social media links. Blogging once a week will do more good than blogging everyday for a couple of weeks and then doing nothing for a couple of weeks. Regular posts attract readers and new and varied content helps your site feature highly in search engines.