Even though Twitter has recently enabled updates that can include your location, it’s pretty clear that applications like Gowalla, Brightkite and Foursquare are burning paths to your customers cell and smartphones. No longer are your customers tethered to their laptops, they are taking their purchasing power on the road – and letting their friends know more quickly than ever before.

And why should you care?

With mobile applications comes mobile decisions, remarks, feedback and more importantly, instant pack mentality.