When I first got this email from them, I thought, ” Here we go, they want us to do their marketing research for them.” After a moment, I realized the genius behind the new plan.

Starbucks (yes, I still love them) has put a new website up and into action called “My Starbucks Idea” and wow, if this isn’t the smartest way to get consumers to open up spill the beans, I don’t know what is! Let’s see, you get people to come on, share their deepest purchasing desires in your stores, they have a place to discuss things, vote and see the results, and…well holy cow, what’s next, a social network? Ohhhh. I get it, that’s sort of what it is. BRILLIANT.

I only have one request, wait, make that two: please bring back Amaretto before my husband climbs the walls and two, please tell me the secret recipe for the Pumpkin Spice…I won’t tell!