This week for some reason has brought this topic of discussion up time and again among my clients, and being an advocate of social networking, I thought I’d add some resources today for people still on the fence. This is a short article by Lisa Cruz on the subject, but it really sums things up nicely: If the big players are doing it, why on earth wouldn’t the smaller players follow suit and maybe even be the frontrunners? It doesn’t get any more level a playing field than free and easy. Early adopters have spotted the value, and Business week also has a nice blog on the subject, with plenty of feedback from readers.

The point is not whether it works (it does, even if you’re not using it yourself for fear, thoughts of it being a kiddy tool, or you think you’re too busy to market in this way), but whether it will work for you. The answer is, “if you work it, it will work” Really.