The Power of YouTube
Many have heard of the power of viral marketing, but last night, I got to witness the power first-hand. At a concert featuring rock bands Cheap Trick, Heart and Journey, you would never have thought of YouTube unless you knew the story of Arnel Pineda, new front man for Journey. I know, Steve Perry’s out, Arnel is in and before you think, “No one can replace him”, I encourage you to check out the footage of this singer for yourself. I really couldn’t believe my ears, yet there he was, belting it out with enthusiasm, charm, and gusto. It was impressive and if you covered your eyes, you would be fooled — yes, he sounds that great.
Back to the YouTube impact; this singer hails from Manila and Journey bandmates looked long and hard to find an adequate replacement to their former lead. Of all places, they found their new guy on YouTube, covering a Journey song. The search is off, this guy is now on tour with them, and the rest is history. Just goes to show you, you never know what you might find on the Internet. Arnel has found his pot of gold and Journey appears to have found their way back into recording studio and back onto the stage.
Oh, and the show? It rocked.
