BizCoachDeb's BizBuzz -

Posts Tagged ‘#motrinmoms. social media’

Over the weekend, there was quite a stir surrounding an ad campaign the Motrin people came up with, called the Mom-Alogue. It was geared toward “mommies on the move”; you’ve seen them toting kids around on their back or front in little papoose-style carriers. Heck, I even tried it when my daughter was an infant, but no one thought of courting me for a sale because of the pain in my back. Poor me? Please, who has time for a backache?! Not me and not a lot of other moms out there.

Speaking of sales, there are two common mantras, (1) Find out what is causing your customer pain and remove it, and (2) Put yourself in your customers shoes. The Motrin folks “win” on both of these counts, but “lose”on their execution-they let the blogosphere and social media frenzy go unchecked for too long; check the stats on Twitter and you’ll see page after page of complaints and rants. Wow, talk about the exposure!   The rest of the story...