Posts Tagged ‘social networking’

GOOG 101: Google+ for Beginners

12
Jul
2011

Google PlusJust when you thought you were getting the hang of Facebook and Twitter, Google+ has to come along and shake everything up. Now in addition to Tweets and Likes, the internet has been flooded with +1s. If you’re wondering what a +1 is, you’ve come to the right place. If you’ve already gone through and given a +1 to every cute picture of a baby animal that you’ve stumbled upon then congratulations! You’re ahead of the curve.

Though Google+ is in its invite-only stage, in the next couple weeks it should be open to the public. Google’s jump into the social media arena is already turning the heads of avid Facebook and Twitter users, so what does this mean for businesses? Google has promised business pages are coming soon, so until that happens, Google asks that companies wait until business profiles are released. Luckily this gives you plenty of time to learn the ropes so that you’ll be ready to hit the ground running when the time comes for your company to reach out to customers on Google+. To help you get started, we’ve compiled the best bits of information you need to make things easy.

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Managing Your Socal Media Presence

14
Feb
2011

 

social crmHave you spent what you believe to be lots of time developing up your social media identity, but feel like you’re not seeing results? Or maybe you never have time to blog or update your Facebook or Twitter accounts? While setting up your social media connections is certainly a necessary jumping off point, the most important way to make these resources work for you is through careful and regular management. Like all marketing you you pursue, you have to create a path and a plan. Here are a few simple ideas to make sure you are getting the most out of your social media presence:

1) Be consistent! Set aside a little time each day to check in with your social media links. Blogging once a week will do more good than blogging everyday for a couple of weeks and then doing nothing for a couple of weeks. Regular posts attract readers and new and varied content helps your site feature highly in search engines.

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Xmarks Saved by Community Voice

08
Nov
2010

xmarks streamNot so long ago I had a post up about the impending demise of Xmarks, a terrific bookmarking tool that is used by some 2 million people. It’s a remarkably handy tool and when word got out and spread across the web, it was clear the user base didn’t want to see it go away — and they were willing to pony up between $10-20 USD per install. Well, I’m happy to report that the people have spoken and it appears Xmarks is back from the brink of disaaster, and being purchased by a company that vows to keep it running. I’m grateful to be sure, but it also illustrates the power of social networking and how a community can rally around and support, no, revive, a company that was going to collapse. No government bailout here folks, just people getting vocal about something they want, like and will support with their own dollars.

A lovely number of key points to this story:  We the users will get to keep a great app in our toolkit; a company is buying a project that already has a sound and supportive customer base; the consumer voice was heard loud and clear.

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Your Grandma Is On the Internet

21
Apr
2009

seniorBaby Boomers are all over the Internet and even if you don’t really believe it, the fact is the number is only growing exponentially. They download music, post and read blogs, and yes, use Twitter and Facebook.

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