Geolocation: Your Customers are Here

Posts Tagged ‘Twitter’

Geolocation: Your Customers are Here

Apr
2010

Even though Twitter has recently enabled updates that can include your location, it’s pretty clear that applications like Gowalla, Brightkite and Foursquare are burning paths to your customers cell and smartphones. No longer are your customers tethered to their laptops, they are taking their purchasing power on the road – and letting their friends know more quickly than ever before.

And why should you care?

With mobile applications comes mobile decisions, remarks, feedback and more importantly, instant pack mentality.

Avoid the 9 Traits of a Twitter Turkey

Mar
2010

Spurred by the annoyance of several notable brands (and some virtual unknowns) and their poor use of Twitter, this post has finally bubbled to the top of my consciousness. It’s my shortlist of things I view as pitfalls of Twitter usage. I know, I know, “It’s too young, there are no standards.” But let’s just assume for the sake of conversation that you are a brand (big or small) and you decide to dip your toe into the Twitter pool; whether you know it or not, much like every day conversation, there are some preconceived expectations of the audience you hope to enthrall. After all, you are using it to get customers to beat a path to your door, right? At least that’s what your wunderkind social media marketing guru must have told you: “Customers are on Twitter, we have to set up an account Pronto!” “James, that’s brilliant. I’ve heard about that Twitter thing on CNN.”

So, if have one iota of marketing or customer service sense, please listen up:

Twitter: You’re Either In or You’re Out

Aug
2009

Part of a new initiative I’ve embarked on this year is providing a workshop series for small business owners in my area. A portion of what we’re putting out there is some basic marketing training, both in traditional and non-traditional spaces. It’s certainly not the first time I’ve trained people in these areas, but in this recent forum, we were discussing Twitter – a very new topic for for some people. Many were very excited at the opportunity to embark on the journey, eager to learn how to manage and use it best. Others were less so, skeptically holding fast to a fear of their time being overrun by it. I understand both points of view, but pose today that like any form of marketing for your business, you either embrace it or you don’t, but be mindful that either way, it will carry on without you. For the small business owner still in a holding pattern, consider these points:

According to a Nielsen study of more than 25,000 Internet users, 90% said they trust recommendations of online people they know and 70% trusted the opinions of people who commented online about previous purchases, even though they might not know them personally
The respondents in the Society for New Communications Research study revealed that 59.1% use social media spaces to vent their complaints
69% of people do their homework online first before making a purchase offline

5 BlackBerry Storm Apps and Tricks You Should Know

Mar
2009

I’ll admit it, I loathed my BlackBerry Storm the first few days I had it. It appeared to be the biggest time sink and simple things I did before seemed way more complicated. This was supposed to make my life easier! But like any relationship worth having, I just needed to start finding out what made it tick.

Since then, I’ve fallen in love with my BlackBerry Storm, and it’s become a better friend to me, too. It keeps track of my day, alerts me to emails and text messages, plus has ample storage capacity for my every musical whim. The onboard camera makes Iphone users flush with envy and the touch screen and nifty buttons make it especially fun to tap out messages. Yes, we’re in love. And here are some free tips and apps to help you fall in love, too.