Your marketing folders and presentation materials may never be read. It’s sad, but for the most part true. Why do I believe this? It’s simple: it’s just too much. Aside from a concise brochure and business card (or obviously proposals and agreements) people are hard-pressed to find the time, let alone the interest, to read your long-winded materials. It’s hard to fathom, but your fancy paper and well-written copy might just end up in the recycle bin. Take heart though, as there are several steps you can make see that your potential clients learn everything they need to about you. How, you say, without a pretty folder in their hands? By a click of the mouse, I say.