Posts Tagged ‘word of mouth’

Career Resilience Loosing a big (either in size or profile) can feel devastating for your small business; it can send you into panic mode. When this kind of client pulls back their project (and with it, resources) citing “economic uncertainty” or other such term, at first glance, it might spell bad news. Does it really have to be this way? Rather than giving up hope or rushing to court a replacement client to fill the void, this sort of uncertain situation can often serve as the perfect opportunity to reevaluate and streamline your business, allowing you to refocus on the things that tend to fall through the cracks when you’re feeling flush.

First, identify the sort of clients that are the best match for your company, the type you ideally want to do business with. While big clients are tempting, sporting their significant and reliable profits, they are not always the best match for many businesses. Why?

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foursquare logoEven though Twitter has recently enabled updates that can include your location, it’s pretty clear that applications like Gowalla, Brightkite and Foursquare are burning paths to your customers cell and smartphones. No longer are your customers tethered to their laptops, they are taking their purchasing power on the road – and letting their friends know more quickly than ever before.

And why should you care?

With mobile applications comes mobile decisions, remarks, feedback and more importantly, instant pack mentality.

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