Identity- Who You Are
If you’re just starting out or you are a well-established firm, it’s good to have a solid idea of who you are: what’s your image, style and voice? Once defined, your customers will be able to tell at a glance it’s “You!”
- Brochures/Letterhead/Business and Post Cards: Your materials do the talking when you aren’t — make sure they’re saying the right things.
- Image Refinement: Just like your materials, sometimes your image needs a sprucing up. It might be that your clients are different than when you started out or that you’re moving to the more “green” side of things. Whatever it is, be clear so your clients can follow along.
- CMS Websites: Content Management has quickly leveled the web playing field; more affordable than traditional sites, you can update your own site on the fly. By the way, you’re on one right now.
- Custom Blogs: Blogging has become an easy and convenient way for companies to let their customers know about the latest happenings, plus relate to them more personally. Customers will then track this information and best of all, share the link with others.
